Advertising

Frequently Asked Questions

Why do you have advertising on this site?

This site is made free to the public to browse in exchange for advertising commitments. Some subscription based services on this site are used when advertising will not cover the costs of developing or maintaining such services.

Why do you have annoying/offensive/misleading ads on your site?

Advertising on this site is mostly sold through third party media networks and we rarely know which ads are going to show. Approval of these ad campaigns is made by a third party media company (see list at the end of this page). Some advertising categories and techniques are blocked (e.g.: adult content, pop-ups and pop-under windows or deceptive ads). It is not the intention of this site to go much beyond this, but sometimes we will contact our provider about an ad campaign we object to.

How do I complain about this policy or an individual ad I saw?

If the content of the ad is what you object to, I recommend you contact the company on the ad you saw. You can also contact the company that placed the ad and we would appreciate it if you contacted us about this issue so that we may take further action.

How can I find out more about advertising on this site?

Contact one of the media companies listed at the end of this page for advertising opportunities on x-rates.com and other sites. If you are not familiar with online advertising, read our "Online Advertisng Glossary" below. E-mail us for button placements, large contracts or any questions you may have about this site.

Online Advertising Glossary

Impression

- A single view of a page or banner ad by a visitor.

CPM

- Cost per thousand banner impressions. $5 CPM means an advertiser is willing to pay $5 to display a banner 1000 times. CPM prices vary according to many variables, mainly the volume of impressions desired, targeting options, position and size. As opposed to print media, radio or TV, ads online are delivered as a set number of impressions and not based on an estimation.

CPA

- Cost per Action. The advertiser pays not for the impression, but for any resulting immediate action taken from the viewer, like buying a product or subscribing to a service. Branding or secondary effects of an ad are not paid for.

CPC

- Cost per Click. A model of CPA where the advertiser pays only if the visitor clicks on the ad (click-through). CPC campaigns are an attempt to promote better ad placements by the webmaster and make the publisher an affiliate for the advertiser.

Click-Through

- Act of a visitor clicking on a banner. Click through percentage is expressed in terms of click throughs divided by banner impressions. This is sometimes used as a gauge of a banners call for action, but says nothing about branding.

Targeting

- Online targeting can be a complex but an effective way to increase your returns on investment and getting results. For example, you can choose to only display a banner to the same person x times, with no less than 2 other banners in between yours, and only to visitors browsing from a certain geographic location. You may choose to display your banners only during working hours or weekends, whatever works best for your product.

Pop Up / Pop Under

- Type of advertising where the visitor is unwillingly confronted with a new browser window on top (or under) the current page he is viewing.

Hit

- Nothing to do with advertising, site visitors or pages served and very little to do with web site metrics. Normally used to impress someone with a seemingly large number in relation to a site.

Banner Networks

- Banner networks sell advertising for a large number of sites. They serve as a third party in the process and maintain ad serving technology, reporting tools and sales teams. Banner networks can sell banners across the network of sites they are affiliated with, increasing the reach of a certain campaign.

How to buy ad space on this site

To buy ad space on this site, email us directly or contact one of the following companies;